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Integrated Marketing Campaigns

Project manager and lead marketer/merchandiser for Spring/Fall Amazon Fashion women's editorial 360 integrated marketing campaigns. 

Tasks: 

  • End-to-end campaign management
  • Research and implement new CX experiences
  • Manage creative agencies 
  • Deliver on and offsite content to support campaigns and initiatives
  • Work very closely with design, content teams for campaign strategy
  • Planning and budget management for internal and external partnerships

2014 Highlights

  • Mobile and Tablet optimized experiences
  • Video integration
  • Multiple Gateway Takeovers inclusive of multiple models
  • New CX from previous year's learnings

2013 Highlights

  • Strategic merchandising and integration with hybrid browse for both dresses and women's coats
  • First ever multiple softlines category inclusion on main campaign landing pages