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flaw

flaw started as an online publication later turning into an inspiration blog.

Mission statement: 

flaw. recognizes the beauty and capacity of all people, not just those with the ideal waistline or bank account. flaw.s are all around us and separate us from the rest. We are restless to show that authenticity is in. You are flaw.ed. Yet, imperfections are the agents of our own individuality. Seek inspiration. Curate your own imagination. Celebrate the flaw.s that separate us from the rest.

flaw. imperfect is the way we are. 

My responsibilities included:  

  • Market flaw. as a brand.
  • Direct and communicate to a team of writers.
  • Edit all editorial content & design.
  • Coordinate photo shoots and interviews.
  • Scout and style models of all different shapes, sizes and backgrounds.