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Nike Airshop

The New Company and I collaborated on the Nike Airshop relaunch (nike.com/airmax). Coverage on the Nike.com homepage. 

Photographer: Jacq Harriet

Creative Direction: Jules Tardy, Aimee Hoffman & the New Co

Production & Art buying by me. 

Casting: Me, Brandy Joy Smith & Aimee Hoffman

Set Design: Lauren Machen

Talent: 

Brooke M @ State Mgmt

Sherica S. @Select Models

Haatepah @Storm Models LA

Samuel B @Two Management

Hair: Terri Walker @The Visionaries

Makeup: Sophie Haig @Lowe & Co

Shot in the Nike Icon photo studio in Los Angeles, California.

Date: November 2019
Client: Nike & The New Company
Role: Producer